B.A.S.S. Program Inspires And Educates Families On Outdoor Exploration

As more people reconnect with each other and nature, B.A.S.S. has announced a new lifestyle initiative to inspire and educate families as they begin exploring the great outdoors. The Go Out{side} program encourages a new audience of burgeoning outdoor enthusiasts who can turn to the authorities at B.A.S.S. for guidance on a variety of outdoor topics, including fishing, camping, hiking, cooking, travel, gear and conservation.

2020 saw a surge in people turning to outdoor activities for recreation and an opportunity to interact responsibly with each other. According to the Outdoor Recreation Roundtable, 81% of Americans say they spent time enjoying outdoor activities during the pandemic, 31% for the first time. But many of these people struggle with the basics of getting started.

Along with the knowledgeable writers and staff from B.A.S.S., Go Out{side} Ambassadors including Chef Jimmy Kennedy, outdoor bloggers and photographers Philip and Corey Hunt from Two Dog Outdoors, tournament angler Kristine Fischer and multispecies kayak angler John Deshauteurs will lend their expertise to the program.

For helpful tips, videos and more information on the Go Out{side} program, visit Bassmaster.com/go-outside.